What’s New at Wood-Mode?

The folks at Wood-Mode have been making custom factory-built cabinetry for more than 70 years, and that longevity says something about the product—and the people who make it. It says they know how to make a timeless product that appeals to today’s homeowner—a formula that has kept them in business, making beautiful cabinetry, since 1942.

We recently sat down with Houston-based Wood-Mode factory representative Tom Steffan to learn more about Wood-Mode cabinetry, and how the company has remained an industry leader through the 21^st century.

Great Expectations

When it comes to custom cabinetry, homeowners want the same things—and they want something totally different. What does that mean? Every homeowner wants a high-quality product at a good price, and every homeowner wants the finished product to look beautiful. At the same time, homeowners have different tastes, styles, and price points, and according to Tom Steffan, homeowners’ expectations change over time.

“We aren’t serving the same consumer as we were five, or six, or even eight years ago,” explained Tom. “When the economy turned, people were looking for even more value.” For a company like Wood-Mode, that meant offering Brookhaven customers additional custom features not previously offered in the Brookhaven line.

The Modern Homeowner

Today’s homeowner is shopping in a different kind of marketplace. Online and big box store competition offer up-front savings, but cost homeowners time—and a few headaches—when installation comes around. When you’re investing in top-of-the-line custom cabinetry, working with a designer and a qualified contractor/installer will save you money in the long run by minimizing errors and ensuring warranties remain valid, just in case something does go wrong.

Steffan explained that Wood-Mode warranties (Brookhaven also offers a limited lifetime warranty) protect the product, and the customer. “Both products offer lifetime warranties, which really benefits the homeowner who is already getting a top product,” said Steffan.

Today, Tomorrow, Beyond

Wood-Mode is continuously improving and tweaking their products to appeal to the modern homeowner. Even if you are trying to achieve a traditional look, you can still take advantage of modern improvements in cabinetry.

“The new Wood-Mode factory showroom in Chicago is incredible,” said Steffan. “It’s not for buyers, but rather a showcase where homeowners can see full kitchens on display, and where Wood-Mode can really put new features and designs on display. Touch-a-door automation for drawers and doors—this is an option, it doesn’t come standard—and custom wood species and finishes; homeowners can see all of that in one place, then return to their local Wood-Mode dealer to get started.”

Are you ready to get started? Stop by Cabinets & Designs today to learn more about Wood-Mode cabinetry. And don’t forget to connect with us on Facebook, Twitter, Pinterest, and Houzz!